Love Is In The Air

The Love Is In The Air festival started last Sunday, and as a nod to the over-commercialized nature of these things, this year the Crown Chemical Co have taken over the festival in Azeroth.

It's all different but strangely familiar
The festival has also utterly changed from last year, before you had to get gift boxes from guards and NPCs and get random drops in them, now you do the dailies on offer and get Love Tokens which act as currency for the items you actually need to complete the various achievements. You can even buy the very rare Peddlefeet pet with tokens, thus making it very not-rare any more.

New bossen
But, there is more! This year as well as ensuring Arugal Must Die (again), you can visit Shadowfang Keep for a crack at the new seasonal boss. This is a somewhat underwhelming opportunity, as to actually kill said boss you're probably best being in Tier 9, but they drop the magnificent loot of Tier 8 level necklaces. Great! I got a necklace for off-spec. However, there is always a silver lining to any cloud, and this is in the shape of some very suggestive sounding loot and a unique mount and pet. Unfortunately the drop rates for the mount and pet are very bad and only the seriously committed would farm for them, I certainly won't be bothering. Good luck if you do.

Anything for completer-finishers?
So what if you did all the achievements last year? Kam did, and the only new achievement now available is Tough Love which requires you to kill the new boss. Luckily I have a Druid alt I'll be doing the lot on again.

Alting it up
A few things are evident which make alting the festival quite nice. Firstly the bad drop rates are a thing of the past, merely killing mobs with the Kit in your inventory is sufficient. Running a few heroics seems to be the way to go, since Blizzard fixed the cunning vehicle missions not to give Charms any more.

Secondly, the candies, chocolates, and Charm Bracelets are not soul bound. Therefore you can go and gather Charm Bracelets on your main, then trade them across to your alt using a trusted third party. Unfortunately you can't post conjured items.

Any spare chocolates or candies can also be traded, or put into a guild bank for your alts to use.

Guides
Rather than write a guide, I shall just link to a few I found:
ShamWoW
WoW.com
Fluid Druid